Build a business around your freelance career.
A four-week, step-by-step system for bringing more structure, consistency, and opportunity to the business of being a freelancer.
$299 · 4 weeks · Weekly lessons + workbooks
Live Weekly Studio AMA
Why I Built the
Solo Studio System
A great freelance career can be a great business.
You don't need employees.
You don't need an office.
And you don't need to build a production company.
But you do need a business behind the work.
For a lot of us, the plan has always been pretty simple:
Do great work.
Build a great reel.
Take care of your clients.
And trust that the referrals will keep coming.
Who This is for
You're already doing professional client work
You want to stay independent rather than build a traditional production company
Most of your work still comes through referrals and relationships
You're good at what you do, but marketing yourself has never been your strong suit
You want more control over the clients and projects you're pursuing
You're ready to put real structure behind your freelance career
The Solo Studio System is about staying independent while getting much more intentional about your freelance career.
$299 · 4 weeks · Weekly lessons + workbooks • Live Weekly Studio AMA
What People Are Saying
“On a practical level, one coaching call alone helped me turn a potential project into $3,000 in recurring bookings. What really stands out is Jonathan himself. He brings real-world experience, but more importantly, he’s honest, genuinely invested, and someone you want in your corner.”
Terese B.
“Jonathan's Founder sprint was incredible and a breakthrough for me on how to treat my craft and creativity like a business. I learned so much and would happily take it again to continue unleveling. Jonathan is a great coach and listener and really gets it.”
Liz H.
“Jonathan’s really really good at cutting through the noise and getting to what actually matters. The sessions were focused and practical, not theoretical. Being with a small group of experienced pros was a big plus too!”
Mike H.
“Great, great, great mentor! Jonathan's knowledge and experience are incredible, and his kindness stands above all else.”
Esteban C.
The Solo Studio System
Each week, you'll work through a focused set of lessons and exercises.
And you’ll have access to Studio Chat and the weekly Studio AMA for questions and feedback.
Week 1:
What Do You Want to Be Known for?
Get clear on the work you want to lead with and the reputation you want to build around it.
We'll look at where you've been, where you want to go, and what you want people to think of when your name comes up.
Stop letting your past projects decide where your career goes next.
Week 2:
Where You Meet the Market
There's what you want to do. And then there's what people actually need.
We'll identify the clients who have a real reason to value what you do and get clear on who you're trying to reach and why they should care.
Connect what you want to be known for with a market that actually needs it.
Week 3:
Make It Easy to Hire You
Getting someone's attention is only the beginning.
We'll work on how you present what you do, what you're actually asking people to hire you for, and how to make that clear whether you're working through agencies and production companies or directly with brands and creators.
Remove the friction between “This person looks great” and “Let's hire them.”
Week 4:
Build Your Pipeline
Great work and referrals can get you a long way. But eventually, you need a way to create opportunities yourself.
We'll build a practical approach to marketing, outreach, relationships, and follow-up that you can actually maintain while you're busy doing the work.
A simple, repeatable system for staying visible and keeping your pipeline moving.
How It Works
• Solo Studio is designed to fit around your actual working life.
• Each week, a new module unlocks inside Circle. You'll work through a focused set of lessons and use the accompanying workbook to apply what you're learning to your own business.
• And while you're going through the program, you'll also have access to Studio Chat and our weekly Studio AMA, where you can bring questions, share what you're working on, and get help when you need it.
• You don't have to rearrange your life around a class schedule. Work through the lessons on your own time, show up to the AMA when you need it, and keep moving.
Four weeks. Four focused modules. One business you're building as you go.
What’s Included
4 structured modules released over four weeks
21 focused video lessons
Step-by-step workbooks and exercises
Access to the weekly Studio AMA with Jonathan
Studio Chat for questions, feedback and conversation between sessions
Guidance for both agency/production-company and direct-to-client paths
Templates, tools, and resources you can keep using
You won't just learn the system. You'll build yours.
After the Four Weeks
The Solo Studio System is designed to give you a system you can keep running on your own.
At the end of your four weeks, you'll have the option to stay in the Director's Cut Studio, where you can continue joining the weekly Studio AMA, stay connected through Studio Chat, and keep working alongside other filmmakers and creative professionals.
Studio membership is $49/month and completely optional.
Keep showing up. Keep working on the business. Keep moving it forward.
Build Your Solo Studio
You already know how to do the work. Now build the business around it.
The Solo Studio System
$299 · 4 weeks · Weekly lessons + workbooks • Live Weekly Studio AMA
Questions
Perfect. That's who this is for.
A Solo Studio doesn't mean hiring employees or building a production company. It's about running your independent creative career with the clarity, marketing, and systems of a real business.
That's absolutely one of the paths through the system.
We'll look at how to market your creative capabilities more intentionally to the agencies, production companies, and creative partners most likely to hire you.
That works too.
We'll look at how to connect what you do with businesses, brands, or organizations that need exactly what you're offering and make it easier to understand and buy.
Not really.
The Solo Studio System is built for people who already know their craft and have professional work behind them. We're not going to teach you how to become a filmmaker. We're going to build the business around your filmmaking.
There’s a Studio AMA every week, so if you can’t make one, no problem. Just join us the following week.
The program is designed to fit around a working creative career.
You'll have focused lessons and exercises each week, plus the weekly Studio AMA.
The goal isn't to give you more homework. It's to help you build a better business.
I've always loved the independence that comes with being a freelancer.
You get to choose the work, choose the people you work with, and build a career around the things you're really good at.
But that independence works a whole lot better when there's a real business behind it.
For a lot of us, the plan was pretty simple: get really good at what you do, build a great reel, do great work for people — and trust that the referrals will take care of the rest.
And honestly, that can work for a long time.
Until it doesn't.
That's why I built the Solo Studio System.
It's for filmmakers and video professionals who want to stay independent, but want to be much more intentional about their freelance careers.
Over four weeks, we'll get clear on what you want to be known for, who the right clients are for that work, and how to connect the two.
We'll look at what you're actually asking people to hire you for and how to make that easier to understand and buy.
And then we'll build a simple system for marketing, outreach, relationships, and follow-up — so you're not just waiting for the next referral or wondering where the next project is coming from.
The goal isn't to turn you into some giant studio.
It's to take everything that's great about being independent and put a real business underneath it.
More intention. More consistency. More control over where your career goes next.
And you still get to stay independent.
Build Your Solo Studio
$299 · 4 weeks · Weekly lessons + workbooks • Live Weekly Studio AMA
What People Are Saying
“Jonathan helped us understand who we are and what we bring to the table. He transformed our website from a gallery of beautiful films to a tool that tells potential clients how we can solve their problem. When we talk to new clients now, they more quickly understand who they are dealing with and how our work will benefit them.”
Johannes and Vee
“It’s easy to feel lost as a founder, but through Jonathan’s 1-on-1 coaching, I found what I really needed: clarity. Through our sessions, we uncovered what was working and what wasn’t, ultimately pointing us in the right direction through his focused approach.”
Matt K.
“Jonathan is the real deal. He understands our industry from the inside because he’s an accomplished filmmaker with a track record to match. His coaching has helped me see some things that, in retrospect, seem obvious, but I simply wasn’t doing. More importantly, I’ve put those things into practice and I’m already seeing the impact in the growth of my business. Jonathan doesn’t just give you advice. He gives you practical perspective that you can actually put to work. ”
Josh N.
“I was ready to make some significant changes to how I operated my business but was really frustrated in how to get there. With Jonathan’s help I was able to get clear on how to position myself and lean into a new framework for my studio and work. Jonathan was invaluable in navigating some very difficult challenges and he remains a trusted friend and confidant to this day.”
Mike S.